Wednesday, August 19, 2009

What The Fruit Is Cranberry Doing Here?

Well, there's a decent chance that she's here to promote Nestle Raisinets' new Cranberry Raisinets. And she does so in highly fashionable fashion in two new webisodes from the chocolate giant. The first is full of innuendo, normal raisins gossiping, and a mildly clever rip off of the theme from Shaft. The piece seems a little too cute considering its demo: crazy women. The product itself seems perfect; what's better than cranberry and chocolate besides doing the dishes?

The second one is kind of obvious. They're setting up some tension (seriously, a fresh new individual enters the realm of wrinkly old prunes, of course there's some chocolatety tension) that will reach a peak into part 4 of the series but then everything will work out and cranberry will be a part of the Nestle family. Plus, you have to love a shot of a berry with Jesus light in the background.

I'm iffy on the idea that the pieces include "drama." They're very lighthearted and incorporate bright colors. The level of feuding is more likely to reach High School Musical than what this could have been. Upcoming webisodes include 'Cran Fan' and 'Dance Off.' Though the pieces seem more Disney than guilty pleasure, you've got to love a bunch (get it?) of jealous women.

I'm kidding. No you don't!

No comments:

Post a Comment

Related Posts with Thumbnails