Monday, August 17, 2009

How Do You Reinforce The Idea That Texting Is Dangerous?

Why, you make a short film, entitled COW, meticulously detailing a highway wreck set in motion by a distracted female texter. And a really hardcore one at that. Though you can feel that something is wrong from the beginning (you don't cut to two passengers in the back unless you're sure they're going to die), the piece just piles it on with smash after glass after crash, a highway sign reading 'Tredegar welcomes careful drivers,' and the ever-reliable "wake up Mommy and Daddy." The spot is from the school Tredgar Comprehensive and the Gwent Police in the UK. Not only is the work currently the number one viral video; it is very effective. I'd say it's almost too effective such that you forget about the texting causing the destruction and just start becoming spiritual again.

Here's part two featuring tense and grieving relatives. I really want the campaign to be about women drivers rather than txting (British translation I guess) because I'm totally in the mood for misogyny. But I won't. I also promise to limit my texting (which somehow is not a word on Blogger) to city driving.

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