Thursday, August 20, 2009

Can Usain Bolt Help Jamaica Finally Overcome Reggae?

And let me preface my answer by saying I am a huge fan of Bob, Lee "Scratch" Perry, Peter Tosh, Jimmy Cliff, and Gregory Isaacs. But I hope the answer is yes, since the list of Jamaican associations goes: Rastafarianism, marijuana, dreadlocks, reggae, and maybe poverty. What I'm getting at is that Usain Bolt could become an international sports superstar. He struck big with just murdering the 100 and 200 meter races in Beijing last summer. He's been linked commercially to Puma, Gatorade, and Digicel (you would think that Sprint would try to steal him away); he already has a signature move; and he actually is an amazing athlete. The questions are: does the building of Bolt's brand have anything to do with Jamaica and what exactly can someone as young as he is (turns 23 tomorrow) do to revamp the country's image? The possibility is definitely there; check out the new 100 and 200 meter records below.

On the real, I really hope that Bolt can get Jamaica some much needed positive pub (and maybe a shower). It's a place that could really use a hero who is not 50 Cent.

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