Friday, July 24, 2009

Do You Need To Take Out Your Anger On A Bean Bag?

You might feel that you have to, especially if you are a small business owner. This DRTV guy has just the product for you called the Recession Aggression Bag, a one hump joke that tries to fit in four or five. It's understandable that many people are frustrated with the lack of certainly in this period of economic downturn (which is over in Canada). However, the only way to go from poking fun at the recession to changing real businesses fortunes is to be able to shift from a true parody to a true friend. And I think this spot falls flat because it doesn't have that strong and fulfilling contrast. It's pretty good (especially the elaborate dentist prank), but let's face it: if I'm that mad at the recession, then I'm even more pissed at ad people.

At least they found a way to keep from saying, "if you order the Recession Aggression Bag right now, we'll double your order...of recessions." At least Office Depot isn't advocating hate crimes.

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