Will Seeing Film Differently Lead People To See Volkswagen Positively?

I have never had any objections to building rapport. Even Michael Vick is working on it. If you try hard enough for a group of people and deliver on your promises, you should be okay. That's why VW's ongoing campaign called "See Film Differently" should warm cinephiles and film festival frequenters up to the idea of Jettas and Passats. The pieces aren't going to sell cars (does Obama even speak German?) but they can bring movie lovers together with stories of real emotion. My favorite new one centers around a man who moved by Rocky (hey, yo, who wasn't? ya know) became a content weightlifter.



There's also a piece about a kid into magic via Willy Wonka and one about a man practicing Dudeism via The Big Lebowski. See some older pieces on the Youtube channel. Now, no shit I'm in a bunch over the "Volkswagen supports independent cinema" tag since TBL is the only sort of independent flick. Haven't people been moved by Jim Jarmusch or David Lynch? Anyway, the efforts are very strong and are targeting areas that dumbass car companies have largely ignored. I wonder what the dude inspired by Caligula will talk about?

Can You Spot The Fake One?

In this clever and service-featuring spot from CreativeOnDemand, a devious, Kangol-sporting man tries to trick Volkswagen's Carefree Maintenance Team with some pretty hardcore tomfoolery. However, a rip in his plan sets the Volkswagen guys on his trail and the truth is revealed. Though the spot is well conceived and executed, I'm hard pressed to find a reason why the dude would try to trick them in the first place, since there is no way the free maintenance could be performed on his busted-ass vehicle. I guess he's just a prankster.



The only thing that really drags the spot down is the "I am outraged" by the annoying little black beetle. Couldn't Xzibit pimp that fool's voice?