Best Evarrr!!!!!: PSA Edition

Via Adrants, and as Steve says, one of the most beautiful commercials ever. Watch it:



If that doesn't just smack you in the face with its combination of loveliness/family-heartfelt-ness, you do not have a soul. This spot should feel totally sentimental, contrived, shallow, and time-consuming. Instead, it delivers with superb visuals, great acting, gorgeous cinematography, and, most importantly, a message worth remembering. I may never unbuckle a friend's belt while riding shotgun ever again. Oh, and this is the best PSA ever. If I'm wrong, let me know.

Even If It Means Killing And Eating Every Boy At Your School?

Yes. Because you need to be yourself. While reading SlashFilm, I caught this fake PSA for the new film Jennifer's Body. In the piece, Megan Fox tells kids to avoid the peer pressure that can crush your fragile high school self esteem. The catch is that she, although inexplicably introducing herself as herself instead of her character (though seriously what's the difference?), narrates the spot in the spirit of Jennifer Check, who in the movie is possessed and goes on a killing spree, yada, yada, yada. Look, there's only one reason people are interested in the movie and, despite Michael Bay's insanity, nobody is tired of Ms. Fox. Oh, and in case you "digital marketers" haven't figured it out: Megan Fox doing anything + The Internet = Great Success.




And when she says, "I say 'fuck em' cause they don't know shit," she almost isn't reading from a prompter. You're almost intrigued by her character; but not her acting (at least not yet). Whatever. It's called Jennifer's Body; you're going to watch because of Jennifer's body; 20th Century Fox is distributing this Megan Fox showcase. Sometimes things sell themselves and you just have to let nature take its course. Here's to the only person who kept me from protesting the Transformers movies.

Peeing In The Shower Finally Feels Good?

Well, it has always felt good but now it seems that it is doing good, at least according to this new piece from Saatchi & Saatchi Brazil for SOS Mata Atlântica. The group is of the Atlantic rain forest-saving variety (see this recent cutting-edge piece with a stunning reveal and this smart Google Maps demonstration). In the spot, animals, aliens, and famous apes relieve themselves during showers and the spot finishes by stating the importance of saving 12 litres (Hispanic for 'liters') of water.



While there may be other issues with pissing down your tub's drain, the work utilizes such a lighthearted and carefree tone that, no matter how gross women think it is, it's great for Miss Nature and her bushes. Or, if you've got some Febreeze, take a less philanthropic approach.